The brief. My Marketing & Communications role at EQC Institute of Technology. The main goal: drive enrolments in their government-subsidised cyber security IT diploma. Over six months I planned, built and ran their awareness and lead-generation Meta campaigns. I handled the creative and the day-to-day account management.

What I did. I marketed to three audiences with different needs: students, career changers and IT upskillers. To do it well I learnt a great deal about the technology industry. I built full-funnel systems, from awareness ads through to lead generation. The aim: nurture prospects into warmer, more qualified leads for the sales team. I filtered out unqualified enquiries and watched the metrics closely. Day to day: audience research, ad-set structure, performance creative and continual testing. The result: stronger leads at a low cost per result.

Budget, spend and results varied month to month, scaled up or down to match the sales team’s size and the demands of the business at the time.

The majority of the ad creative I produced for EQC remains their intellectual property. Get in touch to see more from this role.

The brief. The design side of my Marketing & Communications role at EQC. Alongside the paid campaigns, I handled their in-house design day to day, keeping everything on-brand across web, organic social and print. Working in-house meant wearing a lot of hats and turning work around quickly as needs came up.

What I did. I rebuilt their course page template in Webflow, making it cleaner and easier for the team to update. I planned and created organic content, shaping a consistent grid feed that built trust with prospective students. I also produced ongoing branding updates and imagery across their touchpoints, keeping the look coherent as the brand grew.

Course page template designed and built in Webflow. The live EQC site has since been edited by others, so work is shown here as originally delivered.

The brief. Western Wonders Craft Gin, a locally distilled Queensland range of three gins. Shark Bay, Hillier Pink and Pinnacles Dry, each bottling a wild Australian landscape. The brief was to sit confidently on a premium shelf. It had to tell a distinctly Australian story at a glance. So I built the brand from bottle to basket around that sense of place.

What I did. Full product and packaging design across the range, brought to life as physical prototypes. I built the die-lines, then printed and die-cut the labels and box on TAFE’s equipment. I applied them to recycled alcohol bottles to hand-build live packaging models. I also hand-drew the illustrated elements, from the animal mascots to the botanical packaging art. Plus a website concept and a full product launch campaign. One cohesive story from shelf to feed.

The brief. Self Seen is a men’s wellbeing community in regional NSW, near Port Macquarie and Wauchope. It grew out of concern for men’s mental wellbeing, especially in the regions. Men meet at their hub and local spots to walk, talk and share a BBQ. There is gym equipment, ice baths and breathwork too. I volunteered to help them spread their message through improved communications and website advancements.

What I did. On my advice, we moved to Webflow, a more maintainable and convenient platform. I set it up, rebuilt the existing pages and added new location pages. I also built a functional event calendar, plus fresh imagery and visual design. Then I designed a reusable newsletter template for the team to run themselves. I also made social and event post templates in Canva for the team.

The brief. Second Nature is a natural, vegan skincare brand. Its promise is simple: good for your skin, good for the planet. In a saturated market, the design had to feel instantly premium, calm and genuinely sustainable. It needed to earn a conscious, design-led audience’s trust. That confidence had to carry from first impression through to checkout.

What I did. A full, warm coastal brand identity built around a hand-drawn sun-mark in Procreate. I set the colour and type system, then carried it across packaging, organic social and paid awareness ads. I prototyped the website in Figma, art-directed the visuals and shaped the brand strategy underneath it all, so every touchpoint feels like the same considered brand.